I’ve been trying out Twitter this past summer. In this short time, I’ve experienced some of the good and bad aspects of using the service. The good is that I’ve been able to connect with friends, colleagues, and organizations. The bad is that I do occasionally get over-twittered aka “twitter pated” from the entries that talk about eating a sandwich or similar mundane information.
For those of you who may be thinking “What the heck is a Twitter? Isn’t that some kind of a bird call? I know my nephew is sometimes a little twit…” or similar thoughts, Twitter is an online social networking and social navigation application. More specifically, it is called a micro-blog. That’s because it allows short and pithy updates to a community of followers or readers. By saying short and pithy, that means 140 characters. That’s characters (letters, numbers, and symbols) only, not full words. The 140 character micro-blog posts on Twitter are called “Tweets”. Many people use Twitter on their internet enabled smart phones to send updates on what they have been doing. What people say on Twitter will vary from insightful and helpful to silly or completely nonsensical.
In looking into Twitter, I quickly found that having two types of accounts was very helpful. One account includes my professional colleagues, interesting organizations, and other peers. The other account is with my friends for everyday information; where I can talk about the great honey roasted turkey and colby-jack cheese sandwich that I just had. Both of my accounts are low in followers so I haven’t been able to get the quick feedback that Twitter is famous for giving. That aspect will hopefully come with time. I have found interesting articles, helpful tips, and new areas to explore from monitoring my professional connections’ tweets. In my informal account, I have been able to stay more in touch with friends from across the country.
Another recent San Jose Mercury News article confirms much of what I’ve mentioned and says a bit more, especially on the networking and job search realms. The article has a bulleted list of do’s and don’ts for Twitter job hunting, which may be of interest. Here they are:
DOS AND DON’TS WHEN JOB-HUNTING ON TWITTER
1. DO follow potential employers to learn more about their products and service.
2. DON’T get sucked in; get the information you’re looking for, then get out.
3. DO use multiple Twitter profiles — a personal one, for instance, as well as those created specifically to follow certain employers.
4. DON’T use a silly or cartoonish icon on your profile — it could turn off a potential employer.
5. DO use directories like Twellow or Mr. Tweet to help you locate other professionals and trendsetters in your field.
There are a few aspects to Twitter that I have yet to get into.
One of the areas I haven’t used Twitter for much yet is to look up target companies to monitor what’s being said about them and subscribe to their feed(s), if they have them. T-Mobile is a company of interest for me and today I was watching the various complaints and comparisons being said about their products. Evidently the Sidekick phones can delete user data. Imagine somehow losing all of your contacts at once. That would be awfully frustrating. I’ve read that T-Mobile is issuing a $100 gift certificate for those who have such data problems.
Twitter also has a number of different applications available. These applications can be used to sort feeds, link accounts, navigate, organize and more. Since my phone is not a smart phone, I don’t have internet connectivity. So, much of the convenience that many Twitter users enjoy, I won’t be able to access. I do hope to get such a phone sometime, perhaps not a Sidekick though, and enjoy the tweets as they come and go.
Marketing and branding initiatives are yet one more realm that Twitter has helped. I can see how product updates, previews on service releases, short introductions to articles and more could be a great fit for a company’s marketing, public relations and branding initiatives.
From these Twitter-offerings, I am going to explore what I can. I’ll certainly tap into the networking and company searching points as that’s a particular area of interest for me at the present. From a desktop client perspective, I’ll search to find what apps may be a good fit for me too. I will plan on updating this blog with a follow up on what’s gone well and what hasn’t for me. Feel free to follow me on my Twitter page. Links to do so are shown on the right hand sidebar of this blog.
The article mentioned has been hyperlinked to easily direct readers. In case that’s not working, the URL is as follows: http://www.mercurynews.com/ci_13474050?nclick_check=1.